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If Skúli Magnússon were still alive, he would be a happy man indeed. A successful 18th-century entrepreneur and at one time the Governor of Iceland, Magnússon nurtured big plans for a craft centre in downtown Reykjavík. Today, the very building he had chosen for that purpose all those years ago has once more become a stylish centre for the very best of Icelandic design and crafts.

Number 10 Aðalstræti, the home of Kraum Icelandic Design, simply oozes history. Dating back to 1752, it is the oldest building still standing in the city centre, a place very different from what it was in Magnússon’s day, when the capital consisted of only a few farms and a couple of hundred people.
Iceland’s finest
Natural light spills onto the wooden floors and fresh white walls of this gorgeous design hub and retail outlet, which has attracted Iceland’s finest talents. More than 200 designers are contributing to a huge array of products that include children’s puzzles, woollen lamps and exquisite jewellery.

Jewellery, ceramic pieces, glass wear, clothing and wooden toys are among the other creatively designed items on sale, along with dining accessories, handbags, raincoats and knitwear. Kraum’s central and historical location, not to mention its often exclusive wares, makes it a must-see for tourists and locals alike.